It’s a matter of degrees with education market quick ship labels, spirit sheets, bumper stickers, awards and more

There is no shortage of ways to market educational labels and associated Products in the education market. The biggest challenge is the degree to which you want to target the right decisionmakers and their needs/wants in such departments as athletics, ...

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Pack a lot of power and shelf appeal into private brand labels

Private brand customers can build tons of flair and functionality into both prime and secondary labels—including variable data, barcodes and all the good-looking options offered through an extensive line of premium labels. Prime labels, typically adorning the front of a ...

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Make wine and beer labels shine with foil simulation …and more

From toys to jewelry, we all enjoy “shiny new toys.” Sparkly, shiny wine labels and beer labels have become hot items as well, as manufacturers in these highly competitive marketplaces are always looking to further brighten their appeal. Foil/embossed labels ...

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IRC Gives Extra Oomph to Food and Beverage Appeal

No doubt many spouses and significant others have justified big box food and beverage shopping by saying, “Look at how much money I saved by spending all this money at Costco!” Ability to reduce cost-per-unit in any POS environment is ...

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Flaunt food and beverage labels with stocks, shapes and special effects

From fluorescents, foils, and freezer adhesives to promotional Products to a variety of shapes and sizes that will turn heads, Discount Labels is a one-stop shop to enhance brand food and beverage identity and make a stellar impression. But, do ...

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Make big health and beauty impact with small investment

Enhancing the appeal, recognition and memorability of health and beauty Products often comes down to the “timeless touches” that can easily get overlooked amid big-picture branding. Your customers in both online and brick-and-mortar health and beauty businesses can rev up ...

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Raising the bar(code)

Looking for another way to engage customers, and get them thinking about current and possible improvements to labels and packaging? Talk barcodes. A staple in today’s inventory, order tracking and Production control arenas, barcodes are a specialty area that can ...

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Health and Beauty products: Joy of quality versus quantity

Typically, boutique health and beauty Product manufacturers own an advantage over their mass-quantity counterparts: ability to concentrate on label quality given that they’re not printing gazillions of them as economically as possible. Enticing your customers to spend a bit more ...

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Durable Label Decisions Deserve thorough Vetting

The old adage, “Loose lips sink ships” is very applicable to the label printing industry. Seemingly small discrepancies in terminology to describe one label type versus another can prove problematic. This is evident when distinguishing the two “durable” options: weatherproof ...

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Service industries blooming in spring

April showers will not only bring May flowers, but an exploding demand for service industries who are connected to the outdoors in some form or fashion. Consider customers and prospects most in need of outdoor-related labels and the like. What ...

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